Ferraris on the Runway: Detroit

Video · Video 01Events · Detroit

A hype video for Ferraris on the Runway: Detroit, created with AI and stock footage in under eight hours.

Sector: Events
Location: Detroit, USA
Engagement: Promotional video
Role: AI video creation and edit
Services: AI Video CreationCinematic Video EditingPacing and Music

Ferraris on the Runway: Detroit · hype video, edited by REAU Studio

At a glanceThe short version

Prancing Hearts needed a hype video for Ferraris on the Runway: Detroit, and they needed it the same day. With no shoot and less than eight hours, we created it with AI and stock footage, and cut it to feel like a trailer rather than a placeholder. It is a fair demonstration of what AI video creation can do in the right hands.

What we delivered

A cinematic hype video in under eight hours
AI-generated shots made to sit seamlessly beside stock footage
No shoot, no crew and no compromise on finish
Cut to music and paced like a trailer

The briefFerraris on the Runway: Detroit

Prancing Hearts were announcing Ferraris on the Runway: Detroit and needed a hype video to go with it. There was no footage of their own, no time for a shoot and less than eight hours on the clock.

Chapter IThe brief

Eight hours, no shoot

There was no footage of the event, no time to film and a deadline measured in hours. Rather than settle for a slideshow of stock clips, we treated it as a film and worked out how to make every shot we needed.

We sourced stock footage where it existed and created the rest with AI: the shots that would otherwise have needed a location, a crew and a very expensive car on a runway.

DeliveredFootage sourcingAI video generationShot design

Chapter IIA service in its own right

AI video creation

AI video is only as good as the direction behind it. We generate, select and refine each shot to match a single look, then grade and cut it alongside real footage so the seams never show.

It means brands can have the film they want on timelines and budgets that would never allow a shoot, from launch teasers and event promos to campaign content and social cut-downs.

DeliveredAI shot generationDirection and selectionGrading to matchEdit and pacing

< 8 hrs

From brief to finished film

Shoot days, cameras or crew

Chapter IIIThe edit

The cut

We built the edit around anticipation: holding back, letting the engines lead and saving the reveal for the moment the music lands. Every cut was timed to the score so the finished piece plays like a trailer. It was delivered the same day.

DeliveredEdit and pacingMusic and soundSame-day delivery

Credits