Luxe Assist AI · REAU Studio

Video · Video 02Advertising

An advert conceived, written and directed by REAU Studio, from the first idea to the final cut.

Sector: Advertising
Engagement: Advertisement
Role: Concept, script, direction and production
Services: Concept and ScriptDirectionProductionCreative Direction of the Edit
Website: luxeassist.ai

Luxe Assist AI · brand advert, directed by REAU Studio

At a glanceThe short version

We took Luxe Assist AI's advert from a blank page to the screen. We developed the concept, wrote the script, directed the shoot and led the production, then creatively directed the edit until the film said exactly what it needed to.

What we delivered

The concept and the script
Direction on set and production from start to finish
Creative direction of the edit, through to the final cut

The briefLuxe Assist AI

Luxe Assist AI needed an advert that made a new kind of assistance feel less like software and more like a luxury. It had to look and sound like the brand from the very first frame.

Chapter IConcept and script

The idea

Every good advert starts with a single idea that can be said in a sentence. We developed the concept, then wrote the script around it, shot by shot, so that everyone arrived on set knowing precisely what the film was for.

DeliveredCreative conceptScriptShot list

Chapter IIDirection and production

On set

We directed the shoot and ran the production, leading the crew alongside our camera partner. Casting the mood, the pace of each scene and every frame were set by the script we had written, and held to on the day.

DeliveredDirectionProductionArt direction

Chapter IIICreative direction of the edit

The cut

In the edit we directed the story into shape: the order, the rhythm, the music and the finish, refined cut by cut until the advert did its job in the time it had.

DeliveredEdit directionMusic and pacingFinal delivery

Credits