On brand, content and business, for founders and the firms they run.
Lessons from our own client work, the reasoning behind them and the occasional strong opinion. Written by Chantelle Houareau and the REAU Studio team.
Short-Form Video for Brands: What Makes a Film Perform
Three films, close to 1.8 million views, and two brands nobody expected to go viral: a dental instrument maker and a personal stylist. What separates the short videos people watch to the end from the ones they scroll past.
Read articlePersonal Brand vs Company Brand: What Founders Get Wrong
Founders are usually told to pick one. The better answer is both, in the right proportion and the right order. Here is how to tell what your business needs.
Read articleAI Video for Brands: A Launch Film in Under Eight Hours
No shoot, no crew and a deadline measured in hours. How we made a launch film for Ferraris on the Runway: Detroit with AI, and when AI video is the right call for your brand.
Read articleB2B Instagram Strategy: How a Dental Brand Grew 121×
Power Dental Group went from 400 Instagram followers to 48,400 in eighteen months. Here is the strategy behind it, and what any B2B brand can take from it.
Read articleHow to Get Clients from Instagram: $145K from One Reel
How one reel for Closet Fairy Styling reached 538,000 people and brought in more than $145,000 of enquiries, and the route from viewer to client that any service business can borrow.
Read articleCreative Direction vs Art Direction vs Content Direction
Three roles that are often confused, and frequently hired in the wrong order. What each one does, how they fit together, and which one your business needs first.
Read articleREAU STUDIO