Best Self Sara, built from the ground up: the identity, the voice and the website for a certified health and wellness coach.
Sara came to us wanting to make wellness her life's work. She had the knowledge and the commitment; the brand did not exist yet. We built it start to finish, from the strategy and identity to her voice and her website.
The build
Sara works as a guide, warm but rooted in expertise. Her voice had to feel encouraging without ever sounding clinical or forceful, so we set it down in her guidelines: the tone, the key phrases and the words she leaves out. The identity was designed to carry it.
The seal gives the brand the weight of a qualification; the wordmark is for everyday use. Navy and buttercream lead the palette, with light blue and brown as accents and three secondary palettes for range. CMU Serif and Arimo carry the type.
Her website, bestselfsara.com, brings it together, from her first line to her programmes. Scroll on to see the identity in sequence.
Brand Strategy & Positioning
A clear place in the wellness market, with a brand that matches the services she offers.
- Naming
- Positioning and value proposition
- Messaging
- Brand voice
- Key phrases and language to avoid
- Brand pillars
Creative Direction
One point of view, applied to everything her clients see.
- Brand identity
- Logo, seal and colourways
- Primary and secondary palettes
- Typography
- Personal portrait direction
- Brand guidelines
- Branded client materials
Websites & Platforms
A website that works as hard as she does, and books the client in.
- Website design and development
- Booking system
- Programme and service pages
Sara, founder of Best Self Sara
Navy on Buttercream
Buttercream on Navy
Navy on Buttercream#F2F1EB
Buttercream on Navy#101A2B
ColourPrimary palette
Secondary paletteLight
Secondary paletteDark
Secondary paletteAlternate
Health & Wellness Coaching
Become Your Best Self.
Warmth, with authority.
Her voice speaks to clients as “you”, keeps the language simple and always looks ahead to the person they are becoming.
- GuidingDirection rather than instruction, like a steady coach.
- EmpoweringClients leave feeling capable and committed.
- AuthenticSincere words, never harsh or forceful.
- VisionaryAlways speaking to the future you.
Wellness, to me, is the purest form of self respect.
In Sara's words
Align
With Intention
Commit
to Consistency
Elevate
Through Awareness
Her three pillars
Personal portraits
She came to us with a dream.
She left with a brand built around it.
Her dream was a life in wellness. Sara is the expert in her field; we are the experts in positioning. Together we built a brand that lines up with the services she offers, so every part of it tells her clients the same story.
She now pitches herself with confidence, backed by a professional website, a booking system and branded materials she uses with her clients. These days she opens with one line: “Hi, I'm Sara, and I'm a certified wellness coach.”
Case Studies
Now considering enquiries for 2027.
Founded by Chantelle Houareau
REAU STUDIO