REAU STUDIO
Case studies · Brand identityWardrobe · Chicago

From a passion for styling to a working business: the brand, the offer, the portfolio shoot and the website for Chicago wardrobe stylist Vanessa Fabila.

Sector
Wardrobe styling
Location
Chicago, US
Engagement
Brand build and website
Services
Brand StrategyBrand IdentityOffer & PackagingPhotography DirectionWebsite
Website
vanessafabila.com
The resultsVanessa Fabila
In the first 21 days4New clients signed after her new website launched
Since 202480+Styling jobs and clients landed
The briefVanessa Fabila

Vanessa was dabbling in styling and wanted to move into the industry properly. She needed a portfolio and a cohesive brand to pitch herself for commercial styling work and to private clients. In short, she wanted to turn an interest into a business.

Chapter I2024

The build

We built the business around her eye. The identity pairs a classic Bodoni with a confident red: editorial enough for a magazine credit, warm enough for a private client.

We directed the shoot that became her portfolio, packaged her services into clear offers for private clients, and built vanessafabila.com to show the work across editorial, artist styling, and film and TV. Scroll on to see the identity in sequence.

Delivered

Brand Strategy & Positioning

A professional place in the styling industry, for commercial work and private clients alike.

  • Positioning
  • Messaging
  • Brand voice
  • Offer and package structure
  • Pricing structure

Creative Direction

One point of view, from the shoot to the site.

  • Brand identity
  • Name lockup and monogram
  • Colour and typography
  • Photography direction
  • Portfolio shoot
  • Package one sheet

Websites & Platforms

A portfolio that wins the work.

  • Website design and development
  • Portfolio galleries
  • Enquiry page
The identityView the brand book as a PDF
Vanessa Fabila on the phone, in sunglasses

Vanessa Fabila, Chicago wardrobe stylist

Red on White
White on Red
Red on White
Ink on Studio Blue
White on Red

ColourThe palette

Red#DA2C09Signature
Ink#0B0B0BType
White#FFFFFFGround
Off White#F3EFE8Ground
Studio Blue#B7CACAPhotography

Wardrobe & Event Styling

Styled by

Vanessa Fabila.

HeadlinesBauer Bodoni
SubheadingsCanva Sans
Building the voice

Warm, sharp and personal.

Her voice sounds like a friend with very good taste: clear about what she does, personal with every client, and never stiff.

  • DirectSays what she does in a sentence.
  • PersonalSpeaks to one client at a time, as “you”.
  • PlayfulLight, lowercase and full of life.
  • AssuredConfidence first, in every outfit.

A personal style that puts you and your confidence at the forefront of every outfit.

In her words

I

Editorial

Styling

II

Artist

Styling

III

Film

& Television

Her work

Vanessa, hands at her chin
Vanessa holding a silver trainer to her ear
Vanessa seated in a black waistcoat and jeans

The portfolio shoot

Vanessa crouched beside a rail of clothes

Photography direction

Vanessa on a stool, in black and white
Vanessa seated, in black and white
Vanessa beside a rail of clothes, in black and white

In black and white

The resultvanessafabila.com

She came to us with an interest.
She left with a business.

Vanessa now pitches herself to commercial productions and private clients with a portfolio, a brand and a website that look the part.

She signed four new clients in the first 21 days after her new website launched, and has landed more than 80 styling jobs and clients since we began working together in 2024.

Begin your own chapter
Enquiries
Register your interest

Now considering enquiries for 2027.

Founded by Chantelle Houareau

REAU STUDIO