RayJ Dennis has a day job in the NBA. We look after the other one.
The identity, the website, the operating structure and the daily running of things. We handle the lot, so RayJ can keep his eye on the ball, and on the companies he backs.
- An identity fit for a global holding company, in place before the first handshake
- Two editions of vis10nholdings.com. The second knows exactly who it is
- VIS10N and RayJ, speaking with one voice across two accounts
- A business that runs beautifully whether or not its CEO is in the building
- Advisory across the portfolio, Luxe Assist AI included
VIS10N Holdings invests in and builds ventures across sport, media, marketing, technology and real estate. Its founder, RayJ Dennis, also happens to play in the NBA. The company had to carry itself like an institution from the day it opened its doors, without borrowing hours its CEO simply does not have.
Defining the identity
We placed VIS10N where sport becomes enterprise: a partner-led holding company with an athlete's feel for the game and an investor's patience. The voice, the identity and the manner in which VIS10N introduces itself to founders, athletes and brands all take their cue from there.
The website has had two editions. The first opened the doors. The second furnished the house, with VIS10N's convictions, companies, founder and point of view all under one roof.
Speaking for the founder
A holding company and its founder's reputation are rarely strangers, so we look after both. VIS10N speaks to founders, partners and investors. RayJ's personal brand tells the story of an athlete who builds.
Two audiences, two accounts, one rather consistent point of view.
Running the business
A holding company cannot wait for its CEO to finish practice. We built the structure VIS10N runs on and took the day-to-day off his hands: systems, processes and client management, quietly kept in order.
The result is a business that behaves impeccably whether or not its founder is in the room.
How the business runs
- Organisation
Clear structure
Every area of the business has an owner, and every decision has a home.
- Systems & processes
Work that moves
Connected tools and workflows, so tasks progress without anyone chasing them.
- Client management
Every relationship in order
One clear view of each partner and client: where things stand and what comes next.
- Operations
The day-to-day, handled
REAU Studio manages the daily running of VIS10N and keeps everything moving.
- Leadership
Time back for the CEO
RayJ's hours now go where they count: training, games, and sitting across the table from the founders VIS10N backs.
Across the portfolio
Good work has a way of getting introduced. Through VIS10N we advise its partner companies on operations and marketing. The brief changes with every business; the standard does not.
Luxe Assist AI, co-founded by RayJ within the VIS10N ecosystem, is one of them, and has a story of its own.
The VIS10N portfolio
Healf
Augment
Atorie
Luxe Assist AI
Baselayer
Rorra
Ziggiz
VIS10N carries itself like an institution, runs like one, and leaves its founder free to do what got him here in the first place.
VESTRIUM Global
REAU STUDIO