Instagram reels for Power Dental Group, from first idea to final cut. Two remain the brand's best-performing content to date.
With Power Dental Group's social media in our care, video did the heavy lifting. Each reel was ours from idea to final cut: conceived and scripted in the studio, shot with our production partner and edited to hold attention from the first frame to the last.
- The brand's two best-performing reels to date
- Concept, script and edit by REAU Studio, filmed with our production partner
- A house style recognisable before their logo appears
- Content that carried their Instagram from 400 followers to 48,400
Power Dental Group makes some of the finest dental instruments in the world. Online, few outside the surgery knew it. Our brief: make precision worth watching.
The idea
Dentists do not stop scrolling for product shots. They stop for craft, candour and a touch of personality. Every reel began with an idea strong enough to earn the first three seconds, and a reason to stay for the rest.
We shaped the formats, put the team in front of the camera and built each shoot around the instruments, then filmed with our production partner. The product was always the subject, never the afterthought.
The edit
The edit is where the numbers are made. We cut for the opening frame first, landing the hook before the thumb moves, then pace everything after it so there is never a reason to leave.
Close-ups linger just long enough to show the precision. Captions carry the story for those watching on mute. Music and timing are set so each reel closes on the line people remember, and play again.
One house style ran through every reel, so a Power Dental Group video was recognisable before the logo appeared.
Reels still the brand's best-performing content
The account
The reels sat within an account we ran in full: the calendar, the captions, the community and the dentists who became the brand's most vocal admirers. Video led, and everything else was built to carry it further.
Credits
- Client
- Power Dental Group
- Idea and script
- REAU Studio
- Direction
- REAU Studio
- Filming
- Production partner
- Edit
- REAU Studio
- Account
- Managed by REAU Studio
Two reels the brand has yet to better, and an account its competitors now study. The full story of the growth is in the Power Dental Group case study.
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